Scripts/Technology

Data Center Cold Calling Script

Data center and colocation cold calling script. Book more facility tours and technical discussions with this proven approach.

Conversion Rate

Avg Duration

6-8 minutes

Dials/Appt

45-55 dials

Best Time

Tuesday-Thursday, 10am-12pm

1The Opener

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help companies with their data center needs—{{service_type}}. Are you currently evaluating infrastructure options?

2Discovery & Pitch

Thanks for taking my call. Most IT leaders I talk to are dealing with aging infrastructure, capacity constraints, or pressure to improve uptime and disaster recovery.

[LISTEN for their current infrastructure challenges]

That's exactly what we address. Our {{facility_type}} provides {{key_benefit}} with the reliability and security your business requires.

We recently started working with {{similar_company}} and we've been able to improve their uptime to 99.999% while reducing their infrastructure costs by 30%.

[PAUSE]

Would it make sense to schedule a call to discuss your infrastructure needs? I'd love to understand your requirements and show you how we might help. I have availability {{day}} or {{day2}}.

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

Cloud is great for many workloads. Many companies find that certain applications perform better or cost less in dedicated infrastructure. Are there any workloads where cloud costs or performance are a concern?

4Closing Options

Let me schedule a call to understand your infrastructure requirements. Does {{day}} work for a discovery conversation?

I'd love to give you a tour of our facility. What day works for your team?

I can send you our specifications and case studies. What's your email?

Voicemail Script

Hi {{first_name}}, this is {{your_name}} with {{company_name}}. We help companies with data center services—colocation, managed hosting, and disaster recovery. I'd love to discuss how we might support your infrastructure needs. Call me at {{phone_number}}. That's {{your_name}} at {{phone_number}}.

Variables to Customize

{{first_name}}Prospect's first name

{{your_name}}Your name

{{company_name}}Your data center company

{{service_type}}Colocation, managed hosting, etc.

{{facility_type}}Type of facility/service

{{key_benefit}}Key differentiator (uptime, connectivity, security)

{{similar_company}}Relevant case study

{{phone_number}}Your callback number

Perfect For

Data center operators
Colocation providers
Managed hosting companies
Cloud service providers
Disaster recovery services

Not Ideal For

Very small businesses without IT infrastructure
Cloud-native companies with no physical infrastructure needs
Companies with brand new long-term contracts

Pro Tips

Lead with uptime and reliability—they're top concerns

Ask about their disaster recovery and compliance needs

Offer facility tours to build trust

Understand their technical requirements before quoting

Common Mistakes

Getting too technical too fast

Not asking about their current infrastructure challenges

Ignoring the cloud vs. colo conversation

Underestimating the complexity of their requirements

Practice Exercises

Practice presenting uptime and reliability metrics

Role-play the 'we're all in the cloud' objection

Rehearse technical requirement discovery questions

Practice transitioning to facility tours

Tone & Delivery

Technical but accessible. IT decision-makers appreciate someone who understands their world. Be knowledgeable but don't overwhelm them with jargon. Focus on business outcomes—uptime, cost, compliance.