Scripts/Insurance

Auto Insurance Cold Calling Script

Auto insurance cold calling script that converts 7% of conversations to quotes.

Conversion Rate

Avg Duration

2-3 minutes

Dials/Appt

14-18 dials

Best Time

Tuesday-Thursday, 10am-12pm or 4pm-6pm

1The Opener

Hi, is this {{prospect_name}}?

Great! This is {{your_name}} with {{your_company}}. I'm reaching out because I've been helping drivers in {{area}} review their auto insurance, and a lot of them are finding they're overpaying.

Do you have just 30 seconds? I'm not trying to sell you anything—I just want to see if it's worth taking a fresh look at your policy.

2Discovery & Pitch

Perfect. Let me ask—when's the last time you shopped around for auto insurance?

[LISTEN]

[If over a year:] Got it. Here's the thing—rates change constantly, and insurance companies don't automatically give you the best price. People who shop every 6-12 months typically save {{savings_range}}. Would a quick comparison be worth your time?

[If recently shopped:] That's smart—you should shop regularly. Let me ask: did you compare across multiple carriers, or just with your current company? [Listen] We work with {{number_carriers}} different carriers, so we often find rates that aren't available when you shop directly. Would a second look hurt?

What are you paying right now? [Listen] And what's your driving record like—any accidents or tickets in the last 3 years? [Listen] Based on that, I think we could probably get you down to around {{estimated_quote}}. Would you like me to run a full quote?

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

That's great—loyalty to a good company is smart. But here's something to consider: insurance companies often raise rates on loyal customers knowing they won't shop around. A quick comparison takes 10 minutes and could save you hundreds. What's the downside?

4Closing Options

Would {{day}} at {{time}} work for a quick quote, or is {{alternate_day}} better?

Let me get a few details now and I'll have quotes for you within 24 hours. What year and make is your vehicle?

I can run a quote right now if you have 5 minutes. What's your date of birth?

I'll email you a comparison showing what you're paying versus what you could be paying. What's your email?

Voicemail Script

Hi {{prospect_name}}, this is {{your_name}} with {{your_company}}.

I'm calling because I've been helping drivers in {{area}} save on auto insurance, and I wanted to see if you're overpaying.

A quick comparison could save you {{savings_range}} per year.

Call me back at {{your_phone}}. Again, {{your_phone}}. Thanks!