Scripts/Professional Services

Accounting Services Cold Calling Script

Accounting firm cold calling script for CPAs and accountants doing business development.

Conversion Rate
6%
Avg Duration
3-4 minutes
Dials/Appt
16-20 dials
Best Time
Tuesday-Thursday, 9am-11am or 2pm-4pm

1The Opener

Hi, is this {{prospect_name}}?

Great! This is {{your_name}} with {{your_firm}}. I'm reaching out to {{target_audience}} in {{area}} because {{seasonal_hook}}.

Do you have just a minute? I wanted to see if you're happy with your current accounting situation.

2Discovery & Pitch

Perfect. Let me ask—do you currently work with an accountant or CPA, or do you handle things yourself or with software?

[LISTEN]

[If DIY/software:] Got it. That works for some businesses, but as you grow, you might be leaving money on the table. We help {{target_audience}} {{main_benefit}}. Would it be worth a conversation to see if there are tax savings or efficiencies you're missing?

[If has accountant:] That's good. How happy are you with the relationship? Are they proactive about finding you savings, or do they mainly just file your returns? [Listen] We do things differently—we're proactive partners, not just number crunchers. Would a second opinion be valuable?

3Objection Handlers

Click an objection to see the response. Practice these until they're automatic.

Your Response

Good—having someone is important. When's the last time they brought you a new tax strategy or business insight? A lot of our clients came to us because they wanted someone more proactive. Would it be worth a conversation?

4Closing Options

Would {{day}} at {{time}} work for a free consultation?

Let me send you our free tax savings checklist. What's your email?

I'd love to do a quick review of your situation. When works best?

Voicemail Script

Hi {{prospect_name}}, this is {{your_name}} with {{your_firm}}.

I'm reaching out to {{target_audience}} in {{area}} because {{seasonal_hook}}.

I'd love to see if there are tax savings or efficiencies you might be missing.

Give me a call back at {{your_phone}}. Again, {{your_phone}}. Thanks!

Variables to Customize

{{prospect_name}}Prospect's name
{{your_name}}Your name
{{your_firm}}Your accounting firm
{{target_audience}}Who you help
{{area}}Geographic area
{{seasonal_hook}}Seasonal reason (e.g., 'tax season is coming')
{{main_benefit}}Main benefit
{{typical_savings}}Typical tax savings
{{roi_metric}}ROI metric
{{day}}Suggested day
{{time}}Suggested time
{{your_phone}}Your phone

Perfect For

  • CPA firms doing business development
  • Accountants targeting small businesses
  • Firms during tax season

Not Ideal For

  • Firms without capacity
  • Off-season (unless strategic)

Pro Tips

Call before tax season (Sept-Dec)

Lead with tax savings

Offer free consultations

Common Mistakes

Being too technical

Not differentiating from software

Practice Exercises

1

Practice explaining your value simply

2

Role-play the 'we have an accountant' objection

Tone & Delivery

Knowledgeable and approachable. You're a business advisor, not just a tax preparer.

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