Accounting Services Cold Calling Script
Accounting firm cold calling script for CPAs and accountants doing business development.
1The Opener
Hi, is this {{prospect_name}}?
Great! This is {{your_name}} with {{your_firm}}. I'm reaching out to {{target_audience}} in {{area}} because {{seasonal_hook}}.
Do you have just a minute? I wanted to see if you're happy with your current accounting situation.2Discovery & Pitch
Perfect. Let me ask—do you currently work with an accountant or CPA, or do you handle things yourself or with software?
[LISTEN]
[If DIY/software:] Got it. That works for some businesses, but as you grow, you might be leaving money on the table. We help {{target_audience}} {{main_benefit}}. Would it be worth a conversation to see if there are tax savings or efficiencies you're missing?
[If has accountant:] That's good. How happy are you with the relationship? Are they proactive about finding you savings, or do they mainly just file your returns? [Listen] We do things differently—we're proactive partners, not just number crunchers. Would a second opinion be valuable?3Objection Handlers
Click an objection to see the response. Practice these until they're automatic.
Your Response
Good—having someone is important. When's the last time they brought you a new tax strategy or business insight? A lot of our clients came to us because they wanted someone more proactive. Would it be worth a conversation?
4Closing Options
Would {{day}} at {{time}} work for a free consultation?
Let me send you our free tax savings checklist. What's your email?
I'd love to do a quick review of your situation. When works best?
Voicemail Script
Hi {{prospect_name}}, this is {{your_name}} with {{your_firm}}.
I'm reaching out to {{target_audience}} in {{area}} because {{seasonal_hook}}.
I'd love to see if there are tax savings or efficiencies you might be missing.
Give me a call back at {{your_phone}}. Again, {{your_phone}}. Thanks!Variables to Customize
{{prospect_name}}Prospect's name{{your_name}}Your name{{your_firm}}Your accounting firm{{target_audience}}Who you help{{area}}Geographic area{{seasonal_hook}}Seasonal reason (e.g., 'tax season is coming'){{main_benefit}}Main benefit{{typical_savings}}Typical tax savings{{roi_metric}}ROI metric{{day}}Suggested day{{time}}Suggested time{{your_phone}}Your phonePerfect For
- CPA firms doing business development
- Accountants targeting small businesses
- Firms during tax season
Not Ideal For
- Firms without capacity
- Off-season (unless strategic)
Pro Tips
Call before tax season (Sept-Dec)
Lead with tax savings
Offer free consultations
Common Mistakes
Being too technical
Not differentiating from software
Practice Exercises
Practice explaining your value simply
Role-play the 'we have an accountant' objection
Tone & Delivery
Knowledgeable and approachable. You're a business advisor, not just a tax preparer.
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