BookingBomb +
Marketo
Sync booked meetings directly to Adobe Marketo Engage
Connect BookingBomb with Marketo to automatically sync meeting data, update lead scores, and trigger nurture campaigns based on meeting outcomes.
BookingBomb's Marketo integration creates a seamless bridge between your outbound meeting generation and marketing automation workflows. Every qualified meeting we book flows directly into your Marketo instance, enriching lead records and triggering the right follow-up sequences.
When a meeting is booked, we automatically create or update the lead record in Marketo with complete meeting context—company information, role, meeting notes, and qualification data. This ensures your marketing team has full visibility into which campaigns and channels are driving real pipeline.
The integration supports bi-directional sync, meaning changes in Marketo (like lead score updates or program membership) can inform our outreach strategy. We can prioritize prospects who've engaged with your content or reached certain scoring thresholds.
For enterprise teams running sophisticated ABM programs, our Marketo integration enables account-level tracking and attribution. See exactly how outbound meetings contribute to your overall demand generation metrics and optimize accordingly.
What Gets Synced
Every meeting we book automatically syncs the following data to Marketo
Integration Features
Everything you need for a seamless Marketo integration
Automatic Lead Creation
New leads created in Marketo the moment a meeting is booked, with full contact and company data
Lead Score Updates
Meeting bookings automatically increase lead scores based on your custom scoring model
Program Membership
Add booked leads to specific Marketo programs for proper campaign attribution
Smart Campaign Triggers
Trigger automated workflows when meetings are booked, completed, or rescheduled
Custom Field Mapping
Map any BookingBomb data to custom Marketo fields for complete flexibility
Activity Logging
All meeting activities logged to the lead timeline for full visibility
How Data Flows
Bi-directional sync keeps everything in perfect harmony
- New lead records
- Meeting activity data
- Qualification scores
- Company information
- Rep assignments
- Lead scores
- Program membership
- Engagement history
- Segment data
Simple Setup Process
We handle everything - you just connect your account
Connect Marketo
Provide your Marketo API credentials and we'll establish a secure connection to your instance
Map Fields
We'll work with you to map BookingBomb data to your Marketo fields and custom objects
Configure Workflows
Set up which Marketo programs and smart campaigns should trigger on meeting events
Test & Launch
We'll run test syncs to ensure everything flows correctly before going live
Use Cases
How teams use BookingBomb + Marketo together
Marketing Attribution
Track which marketing campaigns and content pieces are driving booked meetings for accurate ROI reporting
Lead Nurture Optimization
Automatically adjust nurture streams based on meeting outcomes—accelerate engaged leads, re-engage no-shows
Sales & Marketing Alignment
Give marketing full visibility into meeting pipeline so they can optimize campaigns for quality, not just quantity
ABM Campaign Tracking
Connect outbound meetings to your account-based marketing programs for complete account journey visibility
Frequently Asked Questions
Common questions about the Marketo integration
Related Integrations
Ready to Connect Marketo?
Book a call and we'll set up your Marketo integration for free. Start getting qualified meetings synced automatically.
Get Started with Marketo