BookingBomb +
Google Analytics
Connect website visitors to booked meetings for attribution
Integrate BookingBomb with Google Analytics to track the complete journey from website visitor to booked meeting, enabling accurate marketing attribution.
BookingBomb's Google Analytics integration connects your meeting generation to your website analytics, enabling complete visitor-to-meeting attribution. See exactly which channels, campaigns, and pages drive booked meetings.
The integration tracks the full customer journey. When a meeting is booked, we match it back to the visitor's GA session, capturing their traffic source, landing page, pages viewed, and any campaigns that drove them to your site. Your marketing team finally has the attribution data they need.
GA4 integration enables sophisticated analysis through custom events and conversions. Meetings become trackable events in your GA4 property, allowing you to build funnels, create audiences, and analyze how different visitor segments convert to meetings.
For teams investing in paid media, this integration closes the attribution loop. Know exactly which Google Ads campaigns, keywords, and ad groups drive meetings—not just form fills or MQLs, but actual sales conversations.
What Gets Synced
Every meeting we book automatically syncs the following data to Google Analytics
Integration Features
Everything you need for a seamless Google Analytics integration
Visitor Attribution
Match booked meetings to website visitors for complete journey tracking
GA4 Events
Meetings fire as custom events in GA4 for analysis and reporting
Campaign Tracking
UTM parameters captured and connected to meeting outcomes
Conversion Goals
Create meeting-based conversion goals for optimization
Audience Building
Build GA4 audiences based on meeting behavior
Multi-Touch Attribution
Understand all touchpoints that contributed to each meeting
How Data Flows
Bi-directional sync keeps everything in perfect harmony
- Meeting events
- Conversion data
- User IDs
- Custom parameters
- Traffic source
- Campaign data
- Session info
- Attribution data
Simple Setup Process
We handle everything - you just connect your account
Connect GA4
Provide your GA4 measurement ID and configure API access
Configure Events
Set up custom events for meeting booked, completed, and outcomes
Attribution Setup
Configure visitor matching and attribution rules
Test Tracking
Verify events fire correctly and attribution data flows
Use Cases
How teams use BookingBomb + Google Analytics together
Marketing Attribution
Know which marketing channels actually drive meetings, not just traffic
Paid Media Optimization
Optimize Google Ads toward meetings as a conversion event
Content Performance
See which blog posts and pages lead visitors to book meetings
Funnel Analysis
Analyze the website journey from first visit to booked meeting
Frequently Asked Questions
Common questions about the Google Analytics integration
Related Integrations
Ready to Connect Google Analytics?
Book a call and we'll set up your Google Analytics integration for free. Start getting qualified meetings synced automatically.
Get Started with Google Analytics