BookingBomb +
Close CRM
Built for high-velocity sales teams that live in their CRM
Integrate BookingBomb with Close CRM to create leads, log calls, and update opportunities automatically. Perfect for inside sales teams focused on speed and efficiency.
Close CRM is built for inside sales teams that value speed and efficiency, and BookingBomb's integration amplifies those strengths. Every meeting booked through your links flows directly into Close, creating leads, logging activities, and updating opportunities without breaking your sales flow.
The integration is designed for high-velocity sales environments. When prospects book meetings, leads are created instantly with all the context captured during booking. Your reps can start the call with full visibility into who they're meeting, what they asked for, and where they came from—all within Close's unified inbox.
Close's built-in calling and email features become even more powerful with BookingBomb data. Use meeting booking status to trigger Smart Views, prioritizing leads who have upcoming meetings or recently completed calls. Sequences can pause when meetings are booked and resume with meeting-specific follow-ups.
For sales managers running inside sales teams, the integration provides complete visibility into rep productivity. Track meetings booked per rep, see which lead sources generate the most bookings, and measure the correlation between meeting activity and closed revenue. All within Close's powerful reporting engine.
What Gets Synced
Every meeting we book automatically syncs the following data to Close CRM
Integration Features
Everything you need for a seamless Close CRM integration
Instant Lead Creation
New leads are created in Close the moment someone books a meeting. All booking form data maps directly to Close lead fields, giving your team immediate context.
Activity Timeline Sync
Every meeting appears on the lead's activity timeline in Close. Scheduled, completed, and cancelled meetings are all tracked, providing a complete communication history.
Smart View Integration
Create Close Smart Views based on BookingBomb data. Filter leads by meeting status, upcoming appointments, or booking date to prioritize your outreach.
Sequence Coordination
BookingBomb meetings automatically pause Close sequences. When the meeting completes, choose to resume the sequence, switch to a new sequence, or mark the lead as engaged.
Opportunity Management
Meeting bookings can create or update Close opportunities. Track deal value, confidence, and stage based on meeting types and outcomes captured in BookingBomb.
Built-In Calling Sync
Close's native calling features sync with BookingBomb scheduling. Completed BookingBomb video meetings log alongside Close calls, creating a unified communication record.
How Data Flows
Bi-directional sync keeps everything in perfect harmony
- New lead creation with contact details
- Meeting activities on lead timeline
- Opportunity creation and updates
- Custom field values from booking forms
- Meeting notes and outcomes
- Lead information for form pre-fill
- User assignment for routing
- Opportunity data for qualification
- Sequence status for automation
- Custom fields for personalization
Simple Setup Process
We handle everything - you just connect your account
Generate Close API Key
Create an API key in your Close settings with appropriate permissions. BookingBomb uses this to securely access and update your Close data.
Connect and Configure
Enter your Close API key in BookingBomb's integration settings. Configure which meeting types create leads and how form fields map to Close fields.
Set Up Automation Rules
Define rules for opportunity creation, sequence behavior, and status updates. Configure how different meeting outcomes affect lead status and deal stages.
Test Your Workflow
Book a test meeting and verify the data appears correctly in Close. Check lead creation, field mapping, and activity logging before rolling out to your team.
Use Cases
How teams use BookingBomb + Close CRM together
Inside Sales Acceleration
High-velocity inside sales teams use BookingBomb to let prospects self-schedule while maintaining Close as the central hub. Reps stay in Close while meetings flow in automatically.
SDR to AE Handoff
SDRs qualify leads through Close sequences. When prospects are ready, they book directly with AEs through BookingBomb. The handoff is seamless with full context preserved.
Demo Request Management
Inbound demo requests create Close leads with all qualification data. Reps can immediately see budget, timeline, and use case before the meeting starts.
Customer Reactivation
Re-engage churned customers by sending booking links through Close sequences. When they book, Close lead status updates automatically, signaling renewed interest.
Frequently Asked Questions
Common questions about the Close CRM integration
Related Integrations
Ready to Connect Close CRM?
Book a call and we'll set up your Close CRM integration for free. Start getting qualified meetings synced automatically.
Get Started with Close CRM