Best Groove Alternatives
Sales engagement now absorbed into Clari with reduced features
Groove established itself as a popular sales engagement platform, particularly favored by Salesforce-centric organizations for its native integration capabilities and user-friendly approach to email sequences, call logging, and activity tracking. For mid-market sales teams wanting engagement functionality without the complexity and cost of enterprise platforms like Outreach or Salesloft, Groove offered an attractive balance of capability and usability. The platform's focus on fitting naturally into existing Salesforce workflows made adoption relatively smooth. However, Clari's acquisition of Groove in 2023 has redirected the product's trajectory toward revenue intelligence rather than sales engagement. Clari's core business centers on pipeline forecasting and revenue operations - capabilities that complement but differ significantly from the engagement features that attracted Groove's original customer base. Existing users increasingly report concerns that engagement functionality receives less development attention as Clari focuses engineering resources on integration and revenue analytics. The post-acquisition period has introduced uncertainty that complicates planning for current users. Pricing structures have begun shifting toward bundled approaches that combine Groove engagement with Clari's forecasting tools. Support experiences have changed as teams reorganize and priorities realign. Some features that defined Groove's value proposition may be deprecated or modified to better serve Clari's platform strategy rather than standalone engagement use cases. BookingBomb offers a fundamentally different approach for teams navigating this uncertainty. Rather than investing in engagement platforms whose futures remain unclear, our done-for-you model delivers meetings without requiring you to build and maintain engagement infrastructure. You receive qualified conversations on your calendar while avoiding both the operational burden of managing engagement tools and the strategic risk of depending on platforms undergoing significant transitions.
Common Groove Frustrations
If any of these sound familiar, you're not alone.
Clari Acquisition Changes
Product direction now follows Clari's revenue intelligence strategy rather than standalone engagement priorities. Features, integrations, and development focus are increasingly aligned with Clari's forecasting and pipeline visibility objectives. Users who chose Groove for engagement capabilities may find the product evolving away from their original use case as Clari optimizes for platform bundling rather than best-in-class engagement.
Reduced Engagement Focus
As part of Clari's portfolio, Groove receives engineering attention proportional to its role in the larger platform strategy. Standalone engagement features that attracted original customers receive less dedicated development compared to integration capabilities and analytics that serve Clari's broader vision. Feature velocity has slowed relative to independent competitors focused exclusively on engagement.
Pricing Restructuring
Post-acquisition pricing has become less transparent as Clari pushes bundled approaches combining engagement with revenue intelligence. Teams wanting only engagement functionality may find themselves paying for forecasting capabilities they do not need. Price negotiations increasingly center on platform value rather than specific feature sets, making comparison shopping more difficult.
Feature Uncertainty
Acquisitions often lead to feature consolidation, deprecation, or significant modification as products are integrated into larger platforms. Users have limited visibility into which Groove capabilities will be maintained, which will be modified to serve Clari's strategy, and which may be phased out entirely. Building processes around uncertain features creates operational risk.
Support Transitions
Customer success and support teams undergo reorganization during acquisitions, often affecting service quality and relationship continuity. Users report changes in their support experience as Groove becomes absorbed into Clari's larger organization. The dedicated attention and product expertise that characterized pre-acquisition support may diminish as teams focus on broader platform responsibilities.
Integration Risk
Groove may eventually be fully merged into Clari's platform rather than continuing as a distinct product. Full integration would require existing users to migrate workflows, potentially adopt additional Clari components, and adjust processes built around Groove's current architecture. The timeline and specifics remain uncertain, making planning challenging.
Feature Comparison
See how BookingBomb compares to Groove
Why Teams Switch to BookingBomb
"Since Clari acquired Groove, the product direction shifted away from what we needed. BookingBomb offers stable, meeting-focused service."
Other Groove Alternatives
Compare all your options
Outreach
Market leader, independent
Very expensive, complex
Salesloft
Strong alternative
Also expensive
Apollo.io
Growing platform, data included
Less sophisticated engagement
BookingBombRECOMMENDED
Stable, meeting-focused
Not engagement platform
Frequently Asked Questions
Common questions about switching from Groove
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