Best G2 Alternatives

G2 has established itself as the leading software review platform, with millions of verified reviews helping buyers research software purchases. Their Buyer Intent product identifies companies actively researching software categories on G2, theoretically allowing vendors to reach in-market accounts. For software companies in well-trafficked categories, G2 intent can provide valuable signals about active evaluation cycles. However, G2's intent data has significant limitations that frustrate many customers. The data only captures research happening on G2 itself, missing the vast majority of buying research that occurs on vendor websites, through analyst reports, in peer communities, and via direct outreach. With G2 representing perhaps 5-10% of total software research activity, you're getting a narrow slice of the actual market. Category coverage is another challenge. While popular categories like CRM, Marketing Automation, and Project Management have robust traffic, niche categories may only generate a handful of signals per month. For companies in specialized markets, the signal volume simply isn't sufficient to drive consistent pipeline. And at $20-50K+ per year for access, the cost per actionable signal can be prohibitive. Perhaps most critically, G2 intent data requires significant work to operationalize. Knowing that a company is researching CRM software doesn't mean you can reach them. You still need contact data, outreach sequences, SDR time, and conversion effort. The gap between 'researching on G2' and 'meeting with your sales team' is substantial, and G2 doesn't help bridge it.